Expanding your practice with additional staff and more clinics
After surviving the growing pains of your private practice start-up, you ay be ready to add additional staffers to your current premises and perhaps consider opening a second clinic.
3 things to consider when creating a brand for your practice
Even small local businesses must tap into the power of personal brand recognition to differentiate themselves from the competition and encourage long-term patient loyalty.
Managing your incoming calls at your practice
With all that you must do as a physiotherapy private practice owner, it’s easy to lose sight of one of your most important duties…managing your patients’ calls.
Taking the PAIN out of the Internet
We’ve recently written an article for Issue 2, 2011 of “Business in Practice”, an official publication of the Australian Physiotherapy Association.
Your physiotherapy website communications and memberships
Placing a greater emphasis on value-added communication and special membership concepts will help keep you in mind-space of current and future patients. This is not a hard thing to do.
So you have a website. Is it really helping your private practice?
Physiotherapy websites are an important marketing weapon for physiotherapy businesses. Make sure your website helps, not hurts your bottom line.
How SEO strategies make a difference for physiotherapy websites
Simply having a website that represents your private practice is not enough; you need to have meaningful online visibility.
We’re back from PT2011
We recently exhibited at the American Physical Therapy Association’s PT2011 Conference, marking our “official” entry into the North American market.
Why a clinic website can do wonders for your private practice
Having a physiotherapy-specific marketing website gives you an opportunity to differentiate your clinic from competitors, bring in motivated, “self-referred” patients and keep lines of communication open with current patients and prospects.
3 essential marketing tips for first year in private practice
You’ve begun an exciting business venture, owning and operating a private physiotherapy clinic. Before assuming that everything will fall into place on its own, it’s important to consider some marketing essentials that can give you a leg up on the competition.