What will make your practice stand out from the competition?
We discuss four important aspects for any practice for surviving the cutthroat world of private physiotherapy.
How competition in your area shape your business strategy
To truly understand what your private practice is up against, consider the multitude of institutions and professionals whose health expertise and business know-how rival your own.http://blog.physiopulse.com.au/wp-content/uploads/blog-competitionstrategy.jpg
An introduction to SEO for physiotherapy clinics
Search Engine Optimisation (SEO) refers to making your web pages as friendly as possible for search engines to maximise their exposure for your content. Here is a crash course. When people use a search engine (e.g. Google), they expect to …
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What is your patient profile and what services will you offer?
No business can be all things to all people. Such is the case with physiotherapy clinics and the wide variety of specialties. Defining your target market is essential in preparing your business and marketing plans.
Do your market research for better positioning
Market research should be conducted prior to implementing the nuts and bolts of a marketing plan, often in conjunction with your business plan.
Major components of your first private practice business plan
Getting serious about private practice necessarily involves producing a business plan that meets the demands of lenders, investors and most importantly, yourself.
Developing a winning business attitude in private practice
Private practice owners need to have the survival instinct, a winning, market-oriented business attitude. Without it, their practice would be lacking patients and eventually out of business, headed back to being employed.
Moving from employment to responsible private practitioner
Private practitioners are completely responsible for their clinics, including office administration and business management. Once you have fully committed to private practice, there is no hiding from any aspect of entrepreneurship.
How to ensure success during your private practice start-up phase
The start-up phase of your physiotherapy practice, as with all start-ups, is fraught with uncertainty and excitement. Here are five key issues for upcoming business owners to settle before taking the entrepreneurial plunge.
Physiotherapy private practice websites driving business growth
Physiotherapy websites are fast becoming an integral part of private practice businesses. Clinic owners can not only bring their practices closer to the people but reach out and touch them more personally than just a digital flyer.