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Developing the physiotherapy marketing mentality

One of the greatest challenges for physiotherapists today is to develop a so-called marketing mentality that’s relevant for their private practice.

Common expenses for physiotherapists in private practice

Regardless of how well you market your business and attract patients through your doors, owners will never get ahead without controlling important expenses.

Creating an appropriate pricing strategy for your physio clinic

Pricing strategy is part marketing, part art and a little bit of arithmetic. Strike the right balance between profitability and volume to better establish a reputation based on your abilities – not your concessions.

Common income sources for physiotherapists in private practice

It is more than critical for you to determine how you will earn, collect and sustain business income through your clinic, mobile service or home-based practice.

Tips for buying a physiotherapy business

While it isn’t the most common way to enter private practice, some physiotherapists choose to buy existing clinics to avoid the hassles associated with most start-ups and home-based alternatives.