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Local SEO for private practice
Be seen, be trusted, be chosen — in your suburb, by patients ready to book today.
Want to own your postcode on Google?
Local Search Engine Optimisation (SEO) primarily targets being found atop map listings. It’s how your clinic shows up when someone nearby searches “physio near me” or “back pain relief in [suburb]”. It’s the work behind your Google Business Profile, Maps ranking, reviews, website essentials and local citations, so the right people find you first and book.
It’s about getting more calls and appointments, not just people viewing your website (especially if they are not near you).
Why get it from PracticePulse? Because we build and manage websites for allied health clinics every day. We know AHPRA-friendly wording, what locals look for, and the quick wins that move you up the map. You treat patients; we handle the tech.
- Done-for-you setup and momentum: No jargon, no busywork
- Built for clinics like yours (not generic SEO)
- Measurable outcomes: More calls, directions and bookings
- Sensible pricing with clear tiers
Simple & fair pricing
Our Local SEO pricing model lets you build on what you have, without wasted spend. By starting here, we protect your existing wins and ensure every next step is informed, focused, and effective.
Get your ducks in a row with a more focussed web-presence in a low-medium competition location for established clinics.
- Analyse your competitive environment
- Audit your current marketing assets, performance and opportunities
- Data-driven action plan based on what works
Inclusions
- Client onboarding
- Domain audit
- Previous SEO & PPC analysis
- Technical SEO analysis, GTMetrix etc.
- Google Business Profile analysis, claiming, setup & configuration, photos, Q&A, booking links, resolve multiple listings issues
- Google Search Console setup, 404/301 checks
- Google Analytics setup
- Competitor analysis (Local Pack and localised organic SERP)
- Keyword analysis
- Citation analysis and setup: Socials, Local Pack, Google Maps, Apple Maps, Bing Maps
- Content architecture analysis, conditions pages
- 8 hours additional work addressing low-hanging fruit (gives you value off the bat)
- Basic review collection assets
- Technical SEO fixes
- Report
Optional: Standard Local SEO Retainer
Assumes Standard Local SEO campaign is done recently.
$360 /location /month
No minimum contract.
After so much work has been done in your Standard Local SEO campaign, take advantage of our monthly monitoring and maintenance service to keep your Local SEO momentum screaming forward and competitive. The following will be done each month:
- GBP insights monitoring
- Google reviews monitoring
- Top-3 competitors’ GBP activity monitoring
- Technical SEO monitoring & compare to competitors
- Schema/microdata validity monitoring
- Monitor citations set up during Standard Local SEO campaign
- GTM management
- 2 hours additional work addressing any issues
- Report
Longer-term strategy, performance and visibility, in medium-high competition location, or for relatively new clinic locations.
- Extended analysis and deep dive scenarios
- Extended setup, consolidation, implementation & reporting
- Additional hands-on work each month
Inclusions
- All Standard Local SEO inclusions, PLUS:
- Extended client onboarding
- Google Looker Studio setup (where required)
- Google Tag Manager setup & management
- Detailed competitor analysis
- Analyse and report competitor GBP keyword stuffing
- Detailed local keyword analysis & research
- On-page SEO rewrite up to 10 existing page contents, additional pages and
original copywriting available. - Additional citations: Yelp, TrueLocal etc. SEMrush listing management tool (add
to dozens of citations) - Review collection system set up, with staff training
- Back link generation: Local research, reach out to local businesses for local link
building (acceptance by other businesses can not be guaranteed) - Extended report
Optional: Executive Local SEO Retainer
Assumes Executive Local SEO campaign is done recently.
$720 /location /month
No minimum contract.
After so much work has been done in your Executive Local SEO campaign, take advantage of our extensive monthly monitoring and maintenance service to set the absolute benchmark among your competitors. The following will be done each month:
- All Standard Local SEO Retainer inclusions
- GBP adjustments
- GBP posts, manage Q&A, photos/videos & offers
- GBP competitor keyword stuffing monitoring and report to authorities
- Keyword SERP monitoring
- Monitor all citations set up during Exeecutive Local SEO campaign. SEMrush listing management.
- Local SEO ranking heat-map report
- On-page SEO: Content adjustments to compensate movements. Optionally available: Copywriting of original content
- Extended report
FAQs
What is SEO?
Search Engine Optimisation is about making your website easier for Google and other search engines to understand, so the right people can find you when they’re looking for your services. It’s not about tricking Google or chasing irrelevant #1 rankings; because thousands of visitors don’t matter if they’re not the ones who actually need what you offer.
What is Local SEO?
Local Search Engine Optimisation is a subset of SEO. It considers that people searching for your services also need to be local to you. There’s little point in reaching patients who need your services but are located on the other side of the country.
What does "per location" pricing mean?
Local SEO is focused on your clinic’s specific geographic location. As such, if you have multiple clinic locations, they will require separate campaigns. That said, you may want to focus on one location only.
How do I choose between Standard Local SEO and Executive Local SEO?
Standard Local SEO is designed for:
- More established clinics
- Clinics with recently increasing local competition
Executive Local SEO is designed for:
- Newer clinics
- Clinics with high local competition
- Clinics wishing to take proactive charge and set the local competition benchmark.
Since the latter builds on the former, you can upgrade to Executive Local SEO within 2 months of completing Standard Local SEO (just pay the difference). This keeps things fair and flexible for our clients.
What are the Retainers?
Just like we have Care Plans for website maintenance, we also offer Retainers for Local SEO.
These are optional, but represent excellent value and boost to your ongoing Local SEO momentum, especially if you have strong local competition.
We often find that our clients have gained significant momentum after the initial Local SEO campaign; and you may decide not to proceed with a Retainer.
There is no minimum contract periods, but 6 months is recommended to observe lasting results and momentum. However a Retainer needs to be activated within 2 months of the Local SEO campaign completion. This is because the digital landscape is changing so fast, and the inclusions we adjust to compensate build on what was done recently.
Please contact us for details and further explanations.
How do I choose between Standard Local SEO Retainer and Executive Local SEO Retainer?
The Retainers are optional, however they need to be activated within 2 months of the Local SEO campaign completion. This is because the digital landscape is changing so fast, and the inclusions we adjust to compensate build on what was done recently.
Note:
- Only the Standard Local SEO Retainer is available at completion of Standard Local SEO campaign.
- Both Retainers are available to you at the completion of an Executice Local SEO campaign. We will make a recommendation based on campaign outcomes detailed in your reports, but the choice is yours.
Is there a multi-location discount?
Yes, of course. There are several common elements that we can leverage when running a Local SEO campaign for multiple clinics at the same time. So we will pass the savings onto you.
How long does it take?
Local SEO Launch Standard and Local SEO Launch Executive take around 1-2 weeks each. Duration and deliverables depend on external factors, access restrictions, account login availability and are subject to variation as the technology changes.
Got questions? Need advice?
Amazing website design & functionality make it easy to choose PracticePulse. But our extraordinary experience, care and service that will keep your PracticePulse website for many years into the future!
Reserve 20 minutes to discuss your digital marketing strategy and explore what’s possible. Ask about our culture and how it guides our decisions. Get a taste of what it will be like to partner with PracticePulse.
Even if you don’t want to use us, we’re happy for you to pick our brains! Just one idea could make you thousands of dollars each year.
