Local SEO for private practice
If Google regularly returned bad search results to its users, they would stop using it. So Google wants to display most relevant results to its users.
What is SEO?
Search Engine Optimisation (SEO) is a series of technical processes and online activities to transform a website into one that Google (and other search engines) can better understand and catalogue what you offer. This means more people are more likely find your website when they are looking for services you offer.
So Search Engine Optimisation is not about tricking Google, or ranking #1 for irrelevant keywords. You wouldn’t care to get thousands of visitors to your website, if none of them want or need your services, or think you are an irrelevant search result.
What is Local SEO?
Local Search Engine Optimisation is a subset of general SEO. It considers that people searching for your services also need to be local to you. There’s little point in reaching patients who need your services but are located on the other side of the country.
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