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Local SEO for private practice
Be seen, be trusted, be chosen — in your suburb, by patients ready to book today.
Want to own your postcode on Google?
Local Search Engine Optimisation (SEO) primarily targets being found atop map listings. It’s how your clinic shows up when someone nearby searches “physio near me” or “back pain relief in [suburb]”. It’s the work behind your Google Business Profile, Maps ranking, reviews, website essentials and local citations, so the right people find you first and book.
It’s about getting more calls and appointments, not just people viewing your website (especially if they are not near you).
Why get it from PracticePulse? Because we build and manage websites for allied health clinics every day. We know AHPRA-friendly wording, what locals look for, and the quick wins that move you up the map. You treat patients; we handle the tech.
- Done-for-you setup and momentum: No jargon, no busywork
- Built for clinics like yours (not generic SEO)
- Measurable outcomes: More calls, directions and bookings
- Sensible pricing with clear tiers
Simple & fair pricing
Our Local SEO pricing model lets you build on what you have, without wasted spend. By starting here, we protect your existing wins and ensure every next step is informed, focused, and effective.
Standard Local SEO Campaign
$2,160
/location
AUD, ex GST (check other currencies)
Price for PracticePulse clients only
Price for PracticePulse clients only
Get your ducks in a row with a more focussed web-presence in a low-medium competition location for established clinics.
- Analyse your competitive environment
- Audit your current marketing assets, performance and opportunities
- Data-driven action plan based on what works
Inclusions
- Client onboarding
- Domain audit
- Previous SEO & PPC analysis
- Technical SEO analysis, GTMetrix etc.
- Google Business Profile analysis, claiming, setup & configuration, photos, Q&A, booking links, resolve multiple listings issues
- Google Search Console setup, 404/301 checks
- Google Analytics setup
- Competitor analysis (Local Pack and localised organic SERP)
- Keyword analysis
- Citation analysis and setup: Socials, Local Pack, Google Maps, Apple Maps, Bing Maps
- Content architecture analysis, conditions pages
- 8 hours additional work addressing low-hanging fruit (gives you value off the bat)
- Basic review collection assets
- Technical SEO fixes
- Report
Optional: Standard Local SEO Retainer
Assumes Standard Local SEO campaign is done recently.
$450 /location /month
No minimum contract.
After so much work has been done in your Standard Local SEO campaign, take advantage of our monthly monitoring and maintenance service to keep your Local SEO momentum screaming forward and competitive. The following will be done each month:
- GBP insights monitoring
- Google reviews monitoring
- Top-3 competitors’ GBP activity monitoring
- Technical SEO monitoring & compare to competitors
- Schema/microdata validity monitoring
- Monitor citations set up during Standard Local SEO campaign
- GTM management
- 2 hours additional work addressing any issues
- Report
Executive Local SEO Campaign
$3,600
/location
AUD, ex GST (check other currencies)
Price for PracticePulse clients only
Price for PracticePulse clients only
Longer-term strategy, performance and visibility, in medium-high competition location, or for relatively new clinic locations.
- Extended analysis and deep dive scenarios
- Extended setup, consolidation, implementation & reporting
- Additional hands-on work
Inclusions
- All Standard Local SEO inclusions, PLUS:
- Extended client onboarding
- Google Looker Studio setup (where required)
- Google Tag Manager setup & management
- Detailed competitor analysis
- Analyse and report competitor GBP keyword stuffing
- Detailed local keyword analysis & research
- On-page SEO rewrite up to 10 existing page contents, additional pages and
original copywriting available. - Additional citations: Yelp, TrueLocal etc. SEMrush listing management tool (add to dozens of citations)
- Review collection system set up, with staff training
- Back link generation: Local research, reach out to local businesses for local link
building (acceptance by other businesses can not be guaranteed) - Extended report
Optional: Executive Local SEO Retainer
Assumes Executive Local SEO campaign is done recently.
$900 /location /month
No minimum contract.
After so much work has been done in your Executive Local SEO campaign, take advantage of our extensive monthly monitoring and maintenance service to set the absolute benchmark among your competitors. The following will be done each month:
- All Standard Local SEO Retainer inclusions
- GBP adjustments
- GBP posts, manage Q&A, photos/videos & offers
- GBP competitor keyword stuffing monitoring and report to authorities
- Keyword SERP monitoring
- Monitor all citations set up during Executive Local SEO campaign. SEMrush listing management.
- Local SEO ranking heat-map report
- On-page SEO: Content adjustments to compensate movements. Optionally available: Copywriting of original content
- Local phone number for tracking and reporting on inbound calls. Calls are forwarded to your reception and logged to measure conversions (usage costs apply).
- Extended report
How it works
24 hours is budgeted for Standard Local SEO campaign, which is spread out over 3-4 weeks because it is not possible to do everything sequentially.
The first 40% of the work is auditing and status review — including competition and opportunity analysis, then determining what the low hanging fruit is; without changing things that are found to be working already. The remaining 60% goes to various fixes, upgrades, bottlenecks, and other hands-on work to address the low hanging fruit.
The Executive Local SEO campaign budgets an additional 16 hours for deeper analysis and planning, and a lot more hands-on work, including rewriting up to 10 existing pages for SEO. Its price tag incudes Standard Local SEO campaign (total 40 hours over 4-5 weeks).
We can usually start with Standard Local SEO, and upgrade to Executive (pay the difference) within 2 months. However note that the flow-on effect from these can take from several weeks to a few months to measure.
Each tier has an optional monthly retainer plans, to protect against aggressive competitor SEO activity, or to stay ahead. There are no commitments; use us you are comfortable with your lead.
Think of it like a marathon: The campaigns are your prep work, training, getting proper fitting shoes etc. Often these can be enough put you in the lead, depending on who you’re up against. And if they have also done the same basics, then you’ll probably want ongoing support to catch up and stay ahead.
FAQs
What is SEO?
Search Engine Optimisation is about making your website easier for Google and other search engines to understand, so the right people can find you when they’re looking for your services. It’s not about tricking Google or chasing irrelevant #1 rankings; because thousands of visitors don’t matter if they’re not the ones who actually need what you offer.
What is Local SEO?
Local Search Engine Optimisation is not just a subset of, or a smaller SEO. Although there are many overlaps, it’s a different algorithm and has different rules and focus.
Local SEO considers that people searching for your services also need to be local to you. There’s little point in reaching patients who need your services but are located on the other side of the country.
Doesn't my PracticePulse website include SEO?
Your PracticePulse site comes ready to go with the right framework in place. We’ve already handled the tricky technical stuff like fast servers, smaller downloads, caching, and a bunch of other behind-the-scenes work. This is built on decades of know-how, and in many cases it’s enough to get clinics showing up at the top of local searches without added expense.
Things like Local SEO and content-driven SEO can get pricey, and whether you need it depends on your business and your local competition. So we don’t bundle those costs by default.
The good news is your PracticePulse website is built to grow with you. If and when you need it, we can bolt on Local SEO that’s both effective and affordable; because the framework is already designed to handle it and save you money.
How do I choose between Standard Local SEO and Executive Local SEO?
Standard Local SEO is designed for:
- More established clinics
- Clinics with recently increasing local competition
Executive Local SEO is designed for:
- Newer clinics
- Clinics with high local competition
- Clinics wishing to take proactive charge and set the local competition benchmark.
Since the latter builds on the former, you can upgrade to Executive Local SEO within 2 months of completing Standard Local SEO (just pay the difference). This keeps things fair and flexible for our clients.
What does "per location" pricing mean?
Local SEO is focused on your clinic’s specific geographic location. As such, if you have multiple clinic locations, they will require separate campaigns. That said, you may want to focus on selected location(s) only.
What are the Retainers?
Just like we have Care Plans for website maintenance, we also offer Retainers for Local SEO.
These are optional, but represent excellent value and boost to your ongoing Local SEO momentum, especially if you have strong local competition.
We often find that our clients have gained significant momentum after the initial Local SEO campaign; and you may decide not to proceed with a Retainer.
There is no minimum contract periods, but 6 months is recommended to observe lasting results and momentum. However a Retainer needs to be activated within 2 months of the Local SEO campaign completion. This is because the digital landscape is changing so fast, and the inclusions we adjust to compensate build on what was done recently.
Please contact us for details and further explanations.
How do I choose between Standard Local SEO Retainer and Executive Local SEO Retainer?
The Retainers are optional, however they need to be activated within 2 months of the Local SEO campaign completion. This is because the digital landscape is changing so fast, and the inclusions we adjust to compensate build on what was done recently.
Note:
- Only the Standard Local SEO Retainer is available at completion of Standard Local SEO campaign.
- Both Retainers are available to you at the completion of an Executice Local SEO campaign. We will make a recommendation based on campaign outcomes detailed in your reports, but the choice is yours.
Is there a multi-location discount?
Yes, of course. There are several common elements that we can leverage when running a Local SEO campaign for multiple clinics at the same time. So we will pass the savings onto you.
What about paid ads?
Google and Meta (Facebook/Instagram) ads (known as Pay Per Click or “PPC”) comprise a very different strategy. It’s a good idea to get your Local SEO done right first; it will help you get better overall results from your PPC campaign.
Click here to view our PPC advertising services.
Got questions? Need advice?
Amazing website design & functionality make it easy to choose PracticePulse. But our extraordinary experience, care and service that will keep your PracticePulse website for many years into the future!
Reserve 20 minutes to discuss your digital marketing strategy and explore what’s possible. Ask about our culture and how it guides our decisions. Get a taste of what it will be like to partner with PracticePulse.
Even if you don’t want to use us, we’re happy for you to pick our brains! Just one idea could make you thousands of dollars each year.
