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Local SEO for private practice
Be seen, be trusted, be chosen — in your suburb, by patients ready to book today.
Want to own your postcode on Google?
Local SEO is how your clinic shows up when someone nearby searches “physio near me” or “back pain relief in [suburb]”. It’s the work behind your Google Business Profile, Maps ranking, reviews, website essentials and local citations, so the right people find you first and book.
Why get it from PracticePulse? Because we build and manage websites for allied health clinics every day. We know AHPRA-friendly wording, what locals look for, and the quick wins that move you up the map. You treat patients; we handle the tech.
- Done-for-you setup and momentum: No jargon, no busywork
- Built for clinics like yours (not generic SEO)
- Measurable outcomes: More calls, directions and bookings
- Sensible pricing with clear tiers
Simple & fair pricing
Our pricing lets you build on what you have, without wasted spend. Every SEO and PPC campaign starts with an Audit Health Check, after which we’ll recommend the right package: Standard, or Standard plus Executive. The final choice is yours.
This benchmarking & roadmap step is required before we launch any SEO or PPC ad campaigns to protect your existing wins and ensure every next step is informed, focused, and effective.
- Analyse your competitive environment
- Audit your current marketing assets, performance and opportunities
- Create a data-driven action plan that builds on what already works
Inclusions
- Client onboarding
- Domain audit
- Previous SEO & PPC analysis
- Technical SEO analysis, GTMetrix etc.
- Google Business Profile analysis
- Google Search Console, 404/301 checks
- Keyword analysis
- Citations & socials checks
- Content architecture analysis, conditions pages
- Competitor analysis (Local Pack and localised organic SERP)
- 4 hours addressing low-hanging fruit (gives you value off the bat)
- Report & recommendations
Assumes Health Check Audit is done recently.
Get your ducks in a row with a more focussed web-presence in a low-medium competition location for established clinics.
- Ensure all the mandatory settings and controls are in place
- Address essential issues, such as maps, various citations and technical SEO
Inclusions
- Extended client onboarding
- Google Business Profile claiming, setup & configuration, photos, Q&A, booking links
- Google Search Console setup
- Google Analytics setup
- Google Tag Manager setup
- Google Looker Studio setup (where required)
- Competitor analysis
- Citations & socials analysis
- Basic review collection assets
- Technical SEO fixes
- Local Pack, Google Maps, Apple Maps,
- Bing Maps setup
- Report
Local SEO Care Plan Standard
This Care Plan is optional.
Assumes Local SEO Launch Standard is done recently.
$360 /location /month
No minimum contract.
After so much work has been done in your Local SEO Launch Standard campaign, take advantage of our monthly monitoring and maintenance service to keep your Local SEO momentum screaming forward and competitive.
- Monitor and report on GBP insights
- Monitor and respond to reviews
- Monitor and report on top-3 competitors’ GBP activity
- Monitor technical SEO, compare to competitors
- Monitor Schema validity
- Monitor citations set up during Local SEO Launch Standard
- GTM management
- Up to 2 hours addressing any issues
- Summary report
Assumes Local SEO Launch Standard is done recently.
Longer-term strategy, performance and visibility, in medium-high competition location, or for relatively new clinic locations.
- Builds on top of the work done in Local SEO Launch Standard
- Advanced setup, analysis, consolidation, implementation & review collection system
Inclusions
- Builds on top of Local SEO Launch Standard inclusions
- Detailed competitor analysis
- Local research, reach out to local businesses for local link building (acceptance by other businesses can not be guaranteed)
- Detailed keyword research
- On-page SEO (rewrite up to 6 existing page contents)
- Optionally available: Copywriting of new or additional content.
- Consolidate & clean up GBP issues, multiple listings etc.
- Additional citations
- SEMrush listing management tool (add to dozens of citations)
- Review collection system, generation and management
- Back link management and generation
- Monitor and report competitor keyword stuffing
- Report
Local SEO Care Plan Executive
This Care Plan is optional.
Assumes ongoing Local SEO Care Plan Standard subscription.
$360 /location /month
No minimum contract.
After so much work has been done in your Local SEO Launch Standard, Local SEO Launch Executive campaigns and Local SEO Care Plan Standard subscription, take advantage of our extensive monthly monitoring and maintenance service to set the absolute benchmark among your competitors.
- Builds on top of Local SEO Care Plan Standard inclusions
- Ongoing adjustments to GBP
- Add posts & Q&A, upload photos/videos, manage offers
- Monitor and report competitor keyword stuffing
- Keyword monitoring
- Monitor and manage all citations set up for Local SEO Launch Standard and Local SEO Launch Executive
- SEMrush listing management
- Local heat-map report
- On-page SEO: Content adjustments to compensate movements
- Optionally available: Copywriting of original content
- Detailed report
FAQs
What is SEO?
Search Engine Optimisation is about making your website easier for Google and other search engines to understand, so the right people can find you when they’re looking for your services. It’s not about tricking Google or chasing irrelevant #1 rankings; because thousands of visitors don’t matter if they’re not the ones who actually need what you offer.
What is Local SEO?
Local Search Engine Optimisation is a subset of SEO. It considers that people searching for your services also need to be local to you. There’s little point in reaching patients who need your services but are located on the other side of the country.
Why not include the Audit Health Check fee in the price for Local SEO Launch Standard?
The Audit Health Check is a series of checks, reviews and analyses that are common to not only SEO campaigns but also to PPC advert campaigns. By itemising it separately, you will only pay once if you decide to run both types of campaigns.
What does "per location" pricing mean?
Local SEO is focused on your clinic’s specific geographic location. As such, if you have multiple clinic locations, they will require separate campaigns. That said, you may want to focus on one location only.
How do I choose between Local SEO Launch Standard and Local SEO Launch Executive?
Key thing to remember is that you would need to have recently completed Local SEO Launch Standard, before being eligible to apply the Local SEO Launch Executive. This is because the latter requires the former as a prerequisite.
This gives you the flexibility to review our reports and decide if Local SEO Launch Standard is sufficient for your needs, before increasing your investment. Your risks are managed.
The digital environment changes fast; hence we may not be able to offer Local SEO Launch Executive if your Local SEO Launch Standard was completed more than 2 months prior.
What are the Local SEO Care Plans?
Just like we have Care Plans for website maintenance, we also offer Care Plans for Local SEO.
These are optional, but represent excellent value and boost to your ongoing Local SEO momentum, especially if you have strong local competition.
We often find that our clients have gained significant momentum after the initial Local SEO Launch campaign(s); and you may decide not to proceed with a Local SEO Care Plan subscription.
There is no minimum contract periods, but 6 months is recommended to observe lasting results and momentum.
Please contact us for details and further explanations.
How do I choose between Local SEO Care Plan Standard and Local SEO Care Plan Executive?
Within 2 months of compelting your Local SEO Launch Standard campaign, you are eligible for the Local SEO Care Plan Standard.
Within 2 months of also compelting your Local SEO Launch Executive campaign, you are eligible for either the Local SEO Care Plan Standard and both Local SEO Care Plans. You can choose how far you go.
However, due to compounding work involved, it is not possible to subscribe directly to Local SEO Care Plan Executive alone, without having completed Local SEO Launch Executive, or having an existing Local SEO Care Plan Standard subscription.
Is there a multi-location discount?
Yes, of course. There are several common elements that we can leverage when running a Local SEO campaign for multiple clinics at the same time. So we will pass the savings onto you.
How long does it take?
Local SEO Launch Standard and Local SEO Launch Executive take around 1-2 weeks each. Duration and deliverables depend on external factors, access restrictions, account login availability and are subject to variation as the technology changes.
Got questions? Need advice?
Amazing website design & functionality make it easy to choose PracticePulse. But our extraordinary experience, care and service that will keep your PracticePulse website for many years into the future!
Reserve 20 minutes to discuss your digital marketing strategy and explore what’s possible. Ask about our culture and how it guides our decisions. Get a taste of what it will be like to partner with PracticePulse.
Even if you don’t want to use us, we’re happy for you to pick our brains! Just one idea could make you thousands of dollars each year.
