If we simply sold you a website (and made a few thousand dollars), we might not care what happens next. BUT when we charge a low setup for an extremely well-built website, we want to keep you as a customer for a long time on our care plans.
Care plans are designed to offer you incredible value. Keeping you long-term makes you and us very happy. Because if you are not happy, you can walk away whenever you like, and we’d ultimately lose out.
So the incentives for us to keep supporting you and giving massive value are built into our core.