Website features to grow your clinic

Digital marketing is overwhelming. Copying your competition can back-fire. Your timing, placement & targeting must be on-point... or you could work with someone who understands your business & industry.

Effortless content

To ensure best practice, most of your content will be input via simple forms. Complicated editing and accidentally breaking the design will be a thing of the past.

Staff profiles
Services offered
Conditions treated
Clinic locations
Blog posts

Patient reviews
Products for sale
FAQs
Job listings
Landing pages

With this approach, your location and contact details throughout your website, services featured in slideshows, random client reviews and much more, will be automagically managed from a single source.

This enforces a good structure with zero effort. Your will be styled consistently and super-optimised for search engines.

What in the world is structured data?

Schemas are a way to structure your content, to make it easy for machines like Google to best understand.

You may have noticed that some Google search results include things like detailed descriptions, photos, contact details, star ratings etc. These are more eye-catching and get more clicks. Structured data helps your website to stand out in search engines by cataloguing and linking your information effectively and efficiently.

The websites we build for our clients fully leverage structured data. We apply it to content such as your contact details, services, staff, locations and more.

Your best SEO chances

Getting found by a potential patient is obviously important.

Technical SEO features built-in
Best-practice implementation
Marketing-ready

Ranking high in search engines is a function of three things:

Having a great website that ticks all the Google checkboxes.
Having optimised content on your website.
Things you do outside of your website.

Your PracticePulse website will launch with the first box checked off. We can also help you with the rest.

Landing pages

Well-planned and built landing pages are excellent for making offers to your prospects. They are typically used in marketing campaigns, intentionally distraction free and with a single action goal in mind.

Unique trackable URLs
Consistent design and layout
Link back to your analytics

Calls to action

Sprinkled throughout your website, calls to action are designed to get your visitors to do something; typically to book an appointment.

Use with offers
Draw attention
Get clicks

Blogging

Blogs are excellent for sharing your knowledge and expertise. You can discuss whatever tickles your fancy, as long as it will be useful or interesting to your readers. If you opted in for our Done-for-you content service, your scheduled blog posts will be automatically published twice a month.

Great for search engine rankings
Excellent for building authority
Ties in with our Done-for-you content

Newsletters

Newsletters are excellent for ensuring your visitors and patients don’t forget about you. PracticePulse websites integrate with MailChimp to collect subscribers and send newsletters to them. If you opted in for our Done-for-you content service, your scheduled blog posts can trigger automatic email newsletters whenever they are published.

Automated and manual newsletters
Send special offers
Requires MailChimp account

Integrations

Expand your existing tools and services into your website. Integrate booking systems, front-desk management platforms, payment systems and more.

and more...

Popups & banners

Interaction-based popups are great. Your website can show a popup when a visitor scrolls to a certain point, intends to leave your site or clicks on something. These can be limited to just once per visit, so it won’t get annoying.

Display more information on request
Use with offers
Prompt user to take action

Custom forms

There are several forms built in to your PracticePulse website. We can custom develop others for you.

Simple to use
Capture information from visitors
CAPTCHA spam reduction technology

Website chat

There are many live chat options available for your website. Facebook Messenger is a great choice if you spend some time on Facebook.

Excellent visitor engagement
Great for building trust
Great for social integration

Downloadable material

You can offer downloads to your visitors.

Patient intake forms
E-books
Information flyers