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Website features to grow your clinic
Digital marketing is overwhelming. Copying your competition can back-fire. Your timing, placement & targeting must be on-point... or you could work with someone who understands your business & industry.
Effortless content
To ensure best practice, most of your content will be input via simple forms. Complicated editing and accidentally breaking the design will be a thing of the past.
- Staff profiles
- Services offered
- Conditions treated
- Clinic locations
- Blog posts
- Patient reviews
- Products for sale
- FAQs
- Job listings
- Landing pages
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With this approach, your location and contact details throughout your website, services featured in slideshows, random client reviews and much more, will be automagically managed from a single source.
This enforces a good structure with zero effort. Your will be styled consistently and super-optimised for search engines.
What in the world is structured data?
Schemas are a way to structure your content, to make it easy for machines like Google to best understand.
You may have noticed that some Google search results include things like detailed descriptions, photos, contact details, star ratings etc. These are more eye-catching and get more clicks. Structured data helps your website to stand out in search engines by cataloguing and linking your information effectively and efficiently.
The websites we build for our clients fully leverage structured data. We apply it to content such as your contact details, services, staff, locations and more.
Your best SEO chances
Getting found by a potential patient is obviously important.
- Technical SEO features built-in
- Best-practice implementation
- Marketing-ready
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Ranking high in search engines is a function of three things:
- Having a great website that ticks all the Google checkboxes.
- Having optimised content on your website.
- Things you do outside of your website.
Your PracticePulse website will launch with the first box checked off. We can also help you with the rest.
Landing pages
Well-planned and built landing pages are excellent for making offers to your prospects. They are typically used in marketing campaigns, intentionally distraction free and with a single action goal in mind.
- Unique trackable URLs
- Consistent design and layout
- Link back to your analytics
Calls to action
Sprinkled throughout your website, calls to action are designed to get your visitors to do something; typically to book an appointment.
- Use with offers
- Draw attention
- Get clicks
Blogging
Blogs are excellent for sharing your knowledge and expertise. You can discuss whatever tickles your fancy, as long as it will be useful or interesting to your readers. If you opted in for our Done-for-you content service, your scheduled blog posts will be automatically published twice a month.
- Great for search engine rankings
- Excellent for building authority
- Ties in with our Done-for-you content
Newsletters
Newsletters are excellent for ensuring your visitors and patients don’t forget about you. PracticePulse websites integrate with MailChimp to collect subscribers and send newsletters to them. If you opted in for our Done-for-you content service, your scheduled blog posts can trigger automatic email newsletters whenever they are published.
- Automated and manual newsletters
- Send special offers
- Requires MailChimp account
Integrations
Expand your existing tools and services into your website. Integrate booking systems, front-desk management platforms, payment systems and more.
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and more...
Popups & banners
Interaction-based popups are great. Your website can show a popup when a visitor scrolls to a certain point, intends to leave your site or clicks on something. These can be limited to just once per visit, so it won’t get annoying.
- Display more information on request
- Use with offers
- Prompt user to take action
Custom forms
There are several forms built in to your PracticePulse website. We can custom develop others for you.
- Simple to use
- Capture information from visitors
- CAPTCHA spam reduction technology
Website chat
There are many live chat options available for your website. Facebook Messenger is a great choice if you spend some time on Facebook.
- Excellent visitor engagement
- Great for building trust
- Great for social integration
Downloadable material
You can offer downloads to your visitors.
- Patient intake forms
- E-books
- Information flyers