Selling products from your website

Selling products from your website blog photo

Sales of treatment, rehabilitation and exercise products are a great way to ensure your patients get what they need to assist with their recovery. It is also a good source of added revenue for your business. If you have a PhysioPulse physiotherapy practice website, there is an easy way to add basic transactional facilities to give customers the ability to shop and buy from you 24 hours a day. You’ll not only reach customers you might never see in your physical location, but you’ll also please regular customers by adding an extra level of convenience.

Services such as PayPal, a trusted name in e-commerce, allows anyone to sell just about anything online. Setting up a PayPal account is simple. Head to www.paypal.com to get started: They’ll need you to provide a bank account details and some personal information. Weigh the kinds of service options they can offer: You may want to start with the basic, free account and then upgrade when and if it suits your needs.

Once you have an active account, you can create what are called “Buttons” for each product you want to sell. Each Button you create holds information such as product name and price. All you need to do to insert this Button into your site is to grab the HTML code PayPal gives you and paste it into your selected web page using the content administration tools we provide.

When visitors view this page, they can see your “Buy Now” button and any product related information you may have on your page, such as images. Here is a sample Button I’ve created using our own PayPal account, which you can use to purchase credits towards your PhysioPulse website services 🙂

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Clicking the button takes the visitor to PayPal website (which handles security) and the visitor can pay for the item via many options. After purchase is finalised, you simply get an email with the details of the sale and postal address. Remember, you can bundle any postal fees into your Buttons.

PayPal is trusted, safe, and secure – it’s used in millions of eBay transactions and provides its own security center to answer any questions you might have. Revenue can be transferred from your PayPal account to your business bank account, as easily as you would transfer money in any Internet banking transaction. Records of your sales are available and you can even create and send invoices to buyers.

Why not pay full price?

By all means, you can choose to pay the full price and get your awesome PracticePulse website. Built to world-class standards and featuring amazing marketing features, it would still be excellent value as long as you are happy to host and manage it yourself (just like if you got your website somewhere else).

However, our ideal clients are practice owners who don’t want to worry about maintenance, updates and support. They want advice on tap and someone to take care of everything. So by bundling our monthly Care Plan, they get the best of both worlds.

It’s like spreading your payments over years, and getting incredible support along the way.

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