Blog

Stick to what works in web design – not an artistic masterpiece

Video animations, splash screens and music on websites may have been impressive some years ago when it was new. Now they’re just annoying. Most website designs not only miss the point of a small business practice website, but even get in the...

Private practice marketing on a budget: Recruit existing staff

For most clinics, employing dedicated marketing staff is out of the question. How do you do private practice marketing on a budget to actively push growth? The reality is that marketing a private practice is difficult. But there are several...

Be famous for the results you deliver for your clients

There are many creative ways to advertise and attract attention to your practice but no company can hope for longevity unless the service provided is high quality. No amount of marketing can replace good care. Successful practices are built on...

5 ways to reduce appointment no-shows and stop losing revenue

A common question for private practice owners is “How do I reduce appointment no-shows at my clinic?” Private practice no-shows can pose a real threat to a practice’s bottom line. Fortunately there are 5 main ways to reduce appointment no-shows. No-shows are...

Get your local practice SEO up and running

As a local healthcare practice, you need to take into account that you have a limited geographical reach and need to focus on local practice SEO (search engine optimisation) when it comes to getting found in search results. SEO for...