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7 ways to attract qualified patients with a physiotherapy clinic website

As the owner or manager of a growing physiotherapy practice, you know how difficult it is to convince the sceptics of your clinic’s therapeutic value. Even amongst true believers, it’s foolhardy to assume people will select your clinic over others in your area to treat their ailments.

Year ahead

Whilst we have been largely working on the technical development of our offering, most of 2010 will be spent focussed on the optimisation and marketing of our clients’ websites, covering things like visitor behaviour analysis to improve content, memberhsip conversion and driving more business through our clients’ doors.

How can a website for your physio clinic help your business?

Every business can benefit from a well-designed Web site. The Internet, is not just a place for consumers to make purchases, but also a place for clients to get information on services. The main goal of a physiotherapy private practice Web site is to get the ideal clients to call or e-mail for more information or to set up a consultation.

Selling products from your website

Sales of treatment, rehabilitation and exercise products are a great way to ensure your patients get what they need to assist with their recovery. It is also a good source of added revenue for your business.

Your email address

Email is a great way to keep in contact with both old clients and potential new clients. It does not cost you anything to send or receive email, and it is delivered instantly. However, there are still things that you may not know about email.

Getting too much spam?

There are two types of spam (junk emails): ones that are directly sent to your email address and those that are sent through your online enquiry forms.

Use good photos

When you decide to hang your virtual shingle on the internet, you gain access to a wealth of tools for promoting your business. The most important of these is the ability to create a visual presence for your business that potential customers will be able to explore.

Keys to a well-designed website

As more and more businesses achieve first impressions via the Internet, the importance of a well-designed website to represent your business can’t be understated.