Pricing strategy is part marketing, part art and a little bit of arithmetic. Strike the right balance between profitability and volume to better establish a reputation based on your abilities – not your concessions.
One of the first things physiotherapists entering private practice must consider is the choice of business structure. While it should be obvious, this one decision has tremendous income, management control and taxation implications for you now and down the road.
Mobile physiotherapy may not be what you have in mind for a move into private practice. However, with the unpredictability of commercial real estate and the negatives associated with working from home, going mobile may be a viable option for you.
For most physiotherapists contemplating private practice, commercial space seems to be the most logical work space choice. However, there are other options to consider that offer significant advantages for physiotherapists, especially for new business owners.