General

We recently exhibited at the American Physical Therapy Association’s PT2011 Conference, marking our “official” entry into the North American market.

Regardless of how well you market your business and attract patients through your doors, owners will never get ahead without controlling important expenses.

Pricing strategy is part marketing, part art and a little bit of arithmetic. Strike the right balance between profitability and volume to better establish a reputation based on your abilities – not your concessions.

It is more than critical for you to determine how you will earn, collect and sustain business income through your clinic, mobile service or home-based practice.

While it isn’t the most common way to enter private practice, some physiotherapists choose to buy existing clinics to avoid the hassles associated with most start-ups and home-based alternatives.

One of the first things physiotherapists entering private practice must consider is the choice of business structure. While it should be obvious, this one decision has tremendous income, management control and taxation implications for you now and down the road.

Owing your physiotherapy clinic premises allows you to completely dedicate yourself to the profession and the business, with the freedom to implement your vision of the practice.

Mobile physiotherapy may not be what you have in mind for a move into private practice. However, with the unpredictability of commercial real estate and the negatives associated with working from home, going mobile may be a viable option for you.

For most physiotherapists contemplating private practice, commercial space seems to be the most logical work space choice. However, there are other options to consider that offer significant advantages for physiotherapists, especially for new business owners.