For those who are new to the internet, the domain name (also known as a website address) is a phrase commonly preceded by “www.” that visitors would use to get to your site. A good domain name for physiotherapy business is crucial in many ways.
Just like a good business name for your physiotherapy practice, a domain name should be selected with careful thought. Your domain name plays an important role when people search for, discover, explore, talk about and remember a website. It establishes your brand before people even visit your physiotherapy practice website for the first time.
Here are a few tips to keep in mind, when brainstorming for the perfect domain name:
- Include keywords
Examples of common website keywords would be “physiotherapy, physio, sports, clinic, injury” etc. There are probably such keywords in your business name already. Aim to include words such as these in your domain name; This not only aids in making your domain name easy to remember, it also helps set visitor expectations before they arrive at your website.
- Keep it simple
If you’ve had someone spell out a website address to you over the phone or you’ve tried reading it off a car’s bumper in traffic, you’d know that simple is best. If it rolls off the tongue and pronounces well, it will likely be remembered.
- Keep it short
Though not always possible for same reasons as above, aim to keep your domain name short.
- Avoid similarity with competition
By having a domain name similar to a competing business, you risk losing visitors to competition’s website – especially if that website is well established.
- Avoid hyphens and numbers
Including a “-” in your domain name to break up words may look nice to the eye, but ensuring that visitors use the hyphens correctly is not something you can control. Also, numbers can often be misinterpreted, requiring explicit instructions when spelling out a domain name.
- Use .com.au
In Australia, as a general rule, you should opt for “.com.au” domains. This tells visitors from the outset that you are operating an Australian business – which is important when you are offering health services locally.
You will also need to keep the following restrictions in mind:
Eligibility: With .com.au domains, it is a requirement by the controlling authority that your domain name have a good resemblance to your trading name (or company name), or specific services you offer. Domain name registration applications may be rejected on these grounds.
Availability: Check your list of domain names you are considering to see which are still available.
If you are stuck for ideas or unsure of which domain names would work best for your physiotherapy business, get in touch with us.