While most site owners could think of several ways to promote their website online, too few consider marketing it offline. When it comes to increasing website visitor count, there are many creative offline strategies.
First of all, your website address, or domain name, is as important as your business’ phone number, so firstly you want to be sure to include it on everything – correspondence, business cards and invoices. Even if your domain name is not a derivative of your business’ name, it is likely to be easier to remember than your phone number or street address!
You often hear of things “going viral” online, and you can practice this method offline, too. Promotional products such as pens with your website address printed on them are great for leaving in carefully targeted places such as pharmacies, referring specialists’ offices and waiting rooms and gyms etc. Make sure to provide co-workers, specialists, and clients with as many as they’ll carry, and keep plenty on-hand, as well. Let everyone help spread the word! While business cards become lost, get shuffled into wallets and purses and desk drawers, and few will stop to pick them up, everyone needs a pen or notepad. Be sure to choose products of decent quality, so people want to hold onto them. T-shirts and bumper stickers are also excellent ways to advertise.
Contact your local media outlets and make them aware of your services, then offer your services as a consulting expert whenever they need one. Sponsor local sporting teams, dances, and other events stressing physical activities – or get involved yourself (wearing your promotional t-shirt). Print information from your website for prospects to take home and be sure to include your website address.
If you only tell people your business name and telephone number, it will likely be forgotten. Remember, your website address will not only be easier to remember, but it can also educate and engage your visitors further.
It just takes a little creativity… What ideas have you tried offline, that resulted in more traffic to your website?