“The best damn marketing tool by an order of magnitude I’ve ever had.”
– Tom Peters, co-author of “In Search of Excellence”, on blogging
On the surface, it may be hard to see a connection between blogging and your private physiotherapy practice. After all, isn’t that more suited for celebrities and the paparazzi that follow them?
Strangely enough, blogs have managed to creep into mainstream culture recently (N.B. ABC, The Sydney Morning Herald, The Age, and The Australian all use blogs extensively online). Therefore, you as an entrepreneurial private clinic owner must get in front of the crowd by starting a blog now.
How can a blog help your physiotherapy business? For starters, it offers you a free micropublishing platform to demonstrate why you are the best clinic, and an obvious choice for physical recovery needs. Fresh, useful, and relevant content is king for any business, attracting visitors the way honey attracts bees. Traffic is the lifeblood of any physiotherapy practice, and while a great blog cannot alter the cyclical nature of your business, it can help smooth out its harder edges with a stream of potential prospects.
What should you blog about? Don’t be afraid to show off your clinic’s qualifications in niches like knee reconstruction, rotator cuff injuries, or seniors’ fitness. This is precisely the information that folks are desperate for. It is an opportunity to establish yourself as an authority in your field, in your readers’ eyes. Choose topics that put you at the heart of the health care conversation in your local area. Amidst cutthroat competition for the health care dollar, this is where you can open a dialogue with hundreds, perhaps thousands of people on a regular basis.
What skills are required? Some people are natural writers, or adept at making stunning multimedia presentations. Congratulations if you belong to this group. However, even people who consider themselves bad writers or technophobes should not be dissuaded, because in blogging, practice really does make perfect.
What kind of commitment is required? The debate rages about optimum blogging frequency, but for starters, perhaps a biweekly entry is a good way to start. If your schedule is just too jam-packed to handle the load, consider letting your staff write the occasionally post, invite guest experts, or hire a service that can provide content best suited to your clinic’s specialisations.
Physiotherapy blogs can be a difference maker for your private practice. While others cringe at the thought of progressive online marketing, you will be at the forefront of an exciting new approach to reaching Australians and offering them the care they deserve.
If you would like to get started with a blog for your practice, just ask us how easily we can get you up and running.
Appreciate for sharing this Information i like it
And obviously you yourself are using blogging above to market yourself ;)…hahaha! I started blogging to keep my family and my partner informed of my work. But turned out it almost become more of a online CV, although work and business did not come from that (they come from reputation). But it did give clients and coaches i work for to actually see what i have done, and thus understand my experience, and thus respect me more so. Now im not even sure if my family read it anymore, there is 5000 followers in China and my partner did not want to move with me when i went to work for China. So it’s definately not her checking on me all the time. So agree, but also some people blog about stuff that makes them seem not so intelligent, so be careful blogging about professional topics (aka treatment for ect…) as others in profession might read it and question your research/opinions.
Shane, remaining on topic (by remembering your blogging intention) is crucial. Besides that, I found that it is perfectly fine for your personal writing style and interests come through in your posts. As long as you are aiming to provide VALUE in your posts, people will read them.
I remember reading somewhere that “You are what you publish”. We’re not all writers or authors, but everyone gets better with practice. Write lots, post lots. Yes, I know.. Classic case of “do as I say, not as I do” 🙂
Thanks for your comments Shane.
Physiotherapy can help recover from injury, reduce pain and stiffness, and increase mobility
My friend is looking for a way to better advertise her physiotherapy business. A blog sounds like a great idea to accomplish this task because it is a free way to demonstrate the benefits of the clinic and present offered physical recovery needs. My friend has an reliable business and I think that by this and also by word of mouth, she will see increased success.