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Get your local practice SEO up and running

As a local healthcare practice, you need to take into account that you have a limited geographical reach and need to focus on local practice SEO (search engine optimisation) when it comes to getting found in search results. SEO for...

What do patients want? It’s solutions, not services.

What do patients want?. If your practice is heavily geared towards the technical aspects of your speciality, you risk your potential patients not understanding how your treatment directly relates to their problem. If this happens they are likely to walk...

Write for your readers, not yourself

Have you ever wondered, what makes a good website? Why do you stay on some websites for hours and leave others as soon as you get there? There is no great secret behind this. Some websites are created for the...

Growing your private practice email marketing list

A private practice email marketing list consists of patients and prospects that have entrusted you with their email addresses and are willing to receive information from your practice. Email is still a great way to stay in touch with your...

Do you need a separate website for each clinic location?

Health businesses in private practice can often have more than one clinic or location. The question is: do you need a separate website for each clinic location or can one website do the trick? The answer is complex. On one hand, having...