Read now: What clinic owners must do during the COVID-19 pandemic.
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A simple private practice social media marketing strategy will enhance your marketing overall. For the uninitiated however, it may take some time to understand the benefits and how best to use it. All businesses need a strategy to maximise their online …
A simple private practice social media marketing strategy Read more »
The web is flooded with so much information today that many people feel they don’t even need consultancy. They can just Google whatever they want to know. Endless articles, blog posts, e-books, videos and podcasts are available for free, discussing …
Are you adding value or just noise with your online presence? Read more »
Why would you go to a dentist? Because of her ability, knowledge, skills, advice and ability to take away your pain. Would you pull your own teeth? So why would you build your own website? With so many tools and …
Getting professional help to build your practice website – don’t pull your own teeth! Read more »
At the beginning of 2015, a new era of internet web browsing was acknowledged by Google. Internet usage on smartphones and tablets surpassed desktop PCs in 2014. Now Google gives priority to websites that are “mobile-friendly” meaning they load faster …
If you are a local business, having a mobile-friendly website is not an option Read more »
Just a quick and personal note: I’ve started writing a book for clinic owners in private health practice.
It is called “Clinics in the Cloud – How smart clinic owners take the pain out of marketing, increase profitability and attract more ideal customers in the digital age“.
After surviving the growing pains of your private practice start-up, you ay be ready to add additional staffers to your current premises and perhaps consider opening a second clinic.
Even small local businesses must tap into the power of personal brand recognition to differentiate themselves from the competition and encourage long-term patient loyalty.
We’ve recently written an article for Issue 2, 2011 of “Business in Practice”, an official publication of the Australian Physiotherapy Association.
Placing a greater emphasis on value-added communication and special membership concepts will help keep you in mind-space of current and future patients. This is not a hard thing to do.
Physiotherapy websites are an important marketing weapon for physiotherapy businesses. Make sure your website helps, not hurts your bottom line.