How SEO strategies make a difference for physiotherapy websites
Simply having a website that represents your private practice is not enough; you need to have meaningful online visibility.
Marketing your practice
Why a clinic website can do wonders for your private practice
Having a physiotherapy-specific marketing website gives you an opportunity to differentiate your clinic from competitors, bring in motivated, “self-referred” patients and keep lines of communication open with current patients and prospects.
3 essential marketing tips for first year in private practice
You’ve begun an exciting business venture, owning and operating a private physiotherapy clinic. Before assuming that everything will fall into place on its own, it’s important to consider some marketing essentials that can give you a leg up on the competition.
Developing the physiotherapy marketing mentality
One of the greatest challenges for physiotherapists today is to develop a so-called marketing mentality that’s relevant for their private practice.
Three steps to building a successful private practice
Thousands of physiotherapists enter private practice without significant business experience. How do you rise above the fray?
What will make your practice stand out from the competition?
We discuss four important aspects for any practice for surviving the cutthroat world of private physiotherapy.
How competition in your area shape your business strategy
To truly understand what your private practice is up against, consider the multitude of institutions and professionals whose health expertise and business know-how rival your own.http://blog.physiopulse.com.au/wp-content/uploads/blog-competitionstrategy.jpg
An introduction to SEO for physiotherapy clinics
Search Engine Optimisation (SEO) refers to making your web pages as friendly as possible for search engines to maximise their exposure for your content. Here is a crash course. When people use a search engine (e.g. Google), they expect to …
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What is your patient profile and what services will you offer?
No business can be all things to all people. Such is the case with physiotherapy clinics and the wide variety of specialties. Defining your target market is essential in preparing your business and marketing plans.
Do your market research for better positioning
Market research should be conducted prior to implementing the nuts and bolts of a marketing plan, often in conjunction with your business plan.